Which cinemas orange wednesday

Clare Binns, programming and acquisitions director of Picturehouse cinemas, who participated in the offer, acknowledged the effect it had, but said that its end was far from catastrophic. Orange merged with T-Mobile to form EE in , and the company now say that changing commercial priorities have led to the scrapping of the scheme.

Twitter users are rolling back the years with the hashtag OrangeWednesdayMemories, but what are your favourite Orange Wednesday experiences?

Let us know in the comments below. This article is more than 6 years old. Some customers have used the scheme more than 70 times. Mamma Mia alone attracted , freebie ticket-holders. It occurs to funknoir that lots of people must have been attracted into cinemas who wouldn't otherwise have gone.

Well, Wednesday used to have the lowest attendances of any day outside the weekend; now it has the highest.

No one knows how many of those involved would have gone anyway on a different night; still, Orange has claimed that 3m extra cinema trips are generated every year. You might be wondering what's in it for Orange.

If the firm has paid the full cost of over 20m tickets, this must be proving a rather expensive promotion. Doubtless it hasn't, but the precise terms of its deal with the cinemas are a secret closely guarded by both sides.

Anyway, Orange executives may not be looking all that hard at the numbers. The company seems to be hopelessly intoxicated by the magic of the movies. There were 24 of these big-budget productions, and they've now been superseded by a new series of spoof trailers. The sole purpose of all this has been to tell you to switch off your mobile before the big film starts.

At Orange, there are no regrets. Orange Wednesdays, a spokesperson says, have enabled the company "to give its customers the opportunity to experience film as a key benefit of being with Orange".

Why two for one, rather than half-price? Disappointed singletons who are anyway too sad to go out should perhaps opt instead for T-Mobile's service. Somehow, however, this otherwise splendid offer lacks the charisma that enshrines Orange Wednesdays. Thus it is that our Orange spokesperson can proudly proclaim: "Our customers love us for Orange Wednesdays and we are the number one UK brand associated with film.

The new moniker seems to hold out an alluring promise. Orange and T-Mobile customers are now able to share the other network's signals.