It makes sense to take advantage of this trend and offer viewers itemized content packages. Pay-per-view streaming has a clear role in this new marketplace, and in fact, pay-per-view has always functioned as a disruptor to traditional payment systems.
Companies first experimented with pay-per-view as early as the s, but it really gained traction when HBO applied the system to big, promoted events.
Not all live-streamed content can rival one of the greatest bouts in history, but events like this created a new dynamic between provider and viewer. In fact, the domain payperview. Pay-per-view streaming allowed these industries to provide viewers with the exact content they wanted.
This shift occurred even before smartphones facilitated the boom of live-streaming and cord-cutting became ubiquitous.
Now those things are true, and we believe the market is perfect for content creators looking to implement pay-per-view services. There are many reasons that you should consider monetizing your live streaming content.
Here are some to consider:. Would they prefer to see advertisements, hear sponsorship promotions or pay for monthly subscriptions? There are plenty of options here. We think the most intuitive—and user-friendly—system is the implementation of a one-time paywall. As of now, none of the free live-streaming platforms—YouTube, Ustream, Periscope, etc. What all does that entail?
Well, a paywall is the simplest way of handling immediate payment for specific content. Without it, content creators have to turn to other methods of monetization. On YouTube, for example, this is typically sponsorships or on-screen ads.
Unlike a paywall, these methods impact the content itself—what viewers actually see. Additionally, fans typically pay for events by credit card, which means the platform you use must be able to handle credit card processing. While many live streaming companies use outside vendors for payment processing, some are set up to handle it all in-house.
If your provider handles it internally, then, when an end user purchases video content, the transaction goes through a secure processing system. For you, that means a superior customer experience. Then, as your live streamed event takes place, you can track your revenue in real time. While you develop the details of your PPV streaming, like your pricing and ROI, you need to know the answers to the questions above.
Be prepared to develop a pricing system that works for your audience and generates a strong return for you, with no surprises. That means more money in your pocket from every event. Considering adding Pay-Per-View to your video package? When you add PPV to a package, you have the ability to watch shows on a pay per view basis—meaning, you pay for each individual show that you watch on that specific PPV channel.
You only pay when you purchase a specific show. Wait… What? Typically, PPV shows feature sporting events boxing, mixed martial arts, etc. Because these shows are live, the programs run on a fixed, predetermined schedule, uncontrolled by the video package provider aka MTC TV. When you want to access a specific show, you can check the TV guide on the PPV channel, find out what time the show airs, and then purchase that specific show. Once the show ends, your access to the content expires.
PPV is a pay as you use feature, similar to On-Demand. With On-Demand, viewers can pause, play, fast-forward, rewind, and re-watch the show On-Demand as much as they would like. A TV service provider typically selects the shows available for On-Demand viewing, in addition to the dates that the shows are available to be viewed. Most TV service providers also restrict how long a show is available to a customer after the initial viewing, for example a hour window after the conclusion of the show, which restricts viewers from watching content an unlimited amount of times.
Then, you can watch the show or movie for the allotted time that the video provider allows. Joe Frazier on Sept.
WWE and its competitors were putting on super-sized shows but hadn't yet tapped into that format. Wrestling leaned on closed-circuit television instead. McMahon created WrestleMania in and chose the same way to deliver it to the audience. On Nov. It wasn't until that Jim Crockett Promotions moved from closed circuit to pay-per-view. By then, they had a fight on their hands. WWE created Survivor Series that year and placed it on Thanksgiving week, a spot Starrcade had occupied for four years.
McMahon intended on being king of the PPVs, knocking his competition on its back. Sports writes the following :. McMahon played his trump card, invoking a clause where none of the cable companies could carry another wrestling event within 30 days of his.
In other words, the companies could either carry Starrcade or the Survivor Series, but not both. The strong-armed technique made him no friends, but making money was another matter. WWE was not only profiting from ticket sales but raking in money from folks sitting at home. McMahon was forced to pay fees to state athletic commissions as pro wrestling was still treated and marketed as a sport. In , he moved away from that by revealing wrestling's dirty secret—it was rigged.
Beekman writes, "McMahon's decision to break the kayfabe led to the abolition of licensing fees but also made him an arch-villain to many in the industry. WWE pay-per-views started to grow in the late '80s.
Shaun Assael of ESPN writes , "That decision would earn him the label of visionary in the still nascent world of alternative distribution.
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